When they say everyone has a book in them, a story to tell. I like to say everyone has a business inside them, a skill, passion or expertise they can share… and that is suitable to market with Pinterest.

Need some Pinspiration, here are 60 niches and business ideas that you can Supercharge with Pinterest

PS: If you’d like to grow your business with Pinterest in 2025 then click HERE to grab The Power of Pinterest Masterclass for £7​

Why Use Pinterest

Pinterest is an incredible platform for driving traffic, growing an audience, and making sales…especially when you have your online business in place. With over 500 million active users, it’s the positive corner of the internet for creators, businesses, and brands looking to get discovered - without feeling they are being lost among the big corporations with unlimited ad spend.

If you’re wondering whether your niche can thrive on Pinterest, here are 60 evergreen niches that performing well:

Popular & Evergreen Niches

• DIY & Crafts – Step-by-step guides for creating handmade projects, from home decor to gifts.
• Home Decor – Interior design inspiration, room makeovers, and styling tips.
• Recipes & Cooking – Easy-to-follow recipes, meal planning ideas, and kitchen hacks.
• Fashion & Style – Outfit ideas, seasonal trends, and capsule wardrobe inspiration.
• Beauty & Skincare – Makeup tutorials, skincare routines, and product recommendations.
• Health & Wellness – Tips on healthy living, holistic wellness, and self-care routines.
• Fitness & Weight Loss – Workout plans, fitness challenges, and healthy eating guides.
• Parenting & Motherhood – Advice on raising kids, activities, and family-friendly ideas.
• Personal Finance & Budgeting – Saving strategies, frugal living tips, and investing basics.
• Travel Tips & Destinations – Destination guides, travel hacks, and packing lists.

Business & Entrepreneurship Niches

• Small Business Tips – Marketing, branding, and growth strategies for entrepreneurs.
• Blogging & Content Creation – SEO tips, blog monetization, and writing strategies.
• Social Media Marketing – Pinterest, Instagram, and TikTok growth strategies.
• Etsy & Handmade Business Growth – Selling on Etsy, pricing, and product photography.
• Passive Income & Side Hustles – Ideas for making extra money online and offline.
• Productivity & Time Management – Tips for staying organized and getting more done.
• Digital Products & Printables – How to create and sell digital downloads.
• Affiliate Marketing Strategies – Earning commissions through strategic content.
• Online Course Creation – Step-by-step guidance on building and selling courses.
• Freelancing & Remote Work – Finding clients, pricing services, and work-from-home tips.
• Email Marketing Strategies – Building and nurturing an engaged email list.
• Personal Branding & Thought Leadership – Positioning yourself as an expert in your industry.

Creative & Artistic Niches

• Graphic Design Tips – Tutorials, color palettes, and design inspiration.
• Calligraphy & Lettering – Hand-lettering tutorials and font ideas.
• Photography & Photo Editing – Tips on taking and editing stunning photos.
• Interior Design Inspiration – Modern, vintage, and DIY home design ideas.
• DIY Home Renovations – Budget-friendly remodeling projects and decor hacks.
• Wedding Planning & Ideas – Invitations, themes, and DIY wedding decor.
• Party Planning & Event Decor – Ideas for birthdays, holidays, and special occasions.
• Journaling & Bullet Journals – Creative journal layouts and productivity spreads.
• Scrapbooking & Memory Keeping – Layout ideas and creative storytelling tips.
• Painting & Drawing Techniques – Watercolor, acrylics, and sketching tutorials.
• Handmade Jewellery & Accessories – DIY jewellery-making tips and tutorials.
• Upcycling & Sustainable Crafts – Eco-friendly projects and thrifting transformations.

Personal Development & Self-Care

• Mindset & Motivation – Positive thinking and personal growth tips.
• Self-Care & Mental Health – Relaxation techniques and mental wellness advice.
• Minimalism & Decluttering – Simple living and organizing strategies.
• Goal Setting & Habit Building – Achieving success with structured planning.
• Journaling & Reflection Prompts – Daily prompts for self-improvement.
• Law of Attraction & Manifestation – Visualization and success mindset techniques.
• Confidence & Self-Esteem Tips – Overcoming self-doubt and boosting self-worth.
• Work-Life Balance Strategies – Tips for managing career and personal life.
• Book Recommendations & Reviews – Must-read lists for personal and professional growth.
• Spirituality & Mindfulness – Meditation, gratitude, and holistic wellness practices.
• Astrology & Tarot Readings – Zodiac insights and tarot card meanings.

Tech & Educational

• Coding & Web Development – Beginner-friendly programming and web design tips.
• Tech Tips & Tutorials – Guides on using apps, gadgets, and online tools.
• Study Tips & Exam Prep – Effective study habits and test-taking strategies.
• Language Learning & Teaching – Resources for learning and teaching new languages.
• Homeschooling Resources – Curriculum ideas, activities, and educational printables.
• Career Development & Resume Tips – Job search strategies and career growth advice.
• College & University Advice – Tips for students on studying, budgeting, and lifestyle.
• Science & History Facts – Interesting educational content on various topics.
• Investing & Cryptocurrency – Beginner guides to stocks, crypto, and wealth building.
• DIY Gadgets & Smart Home Tech – Smart home automation and budget-friendly tech hacks.

Food & Specialty Niches

• Special Diet Recipes – Keto, vegan, gluten-free, and allergy-friendly meals.
• Meal Prep & Batch Cooking – Make-ahead meals for busy schedules.
• Cocktails & Mixology – Creative drink recipes and bartending tips.
• Baking & Cake Decorating – Step-by-step guides for show-stopping cakes and pastries.
• Food Photography & Styling – Tips for capturing drool-worthy food images.

The best part about Pinterest is that it’s a visual search engine, meaning users actively search for solutions, inspiration, and ideas.

Your audience are intentional when they come to the platform, already know they are looking for something specific.

If your niche fits into any of these categories, you have a great chance of growing an engaged audience and driving traffic to your content.

PS: If you’d like to grow your business with Pinterest in 2025 then click HERE to grab The Power of Pinterest Masterclass for £7​