Hi!

I hope you are having a great week so far...

Last week was the annual Pinterest Presents event, where Pinterest tell us all about what is working, what is new and provide some great insights into who is using the platform and what they are using it for!

It's a great reminder about why we love using it and how it stands out in (at times!) a very overwhelming online world as consumers and business owners.

I have summarised the key points below so it's relevant for you but you can also watch it on REPLAY HERE!

📌 Pinterest is now smarter than ever... AI is front and centre, helping Pinners discover what they didn’t even know they were looking for. This means your products can show up in front of exactly the right people, at the exact right time. AI is working with you not instead of you!

📌 Gen Z are leading the way... they now make up over 50% of Pinterest users and are the most engaged audience on the platform. They don’t want to be told what to do… they want to explore, curate, and shop their way. Not forgetting the other generations of course (hello to my fellow Gen-Xers!) we are still using the platform to promote our businesses - driving traffic to our content, growing those email lists and showcasing our products for all generations to discover.

📌 Shopping is visual-first... people don’t always have the words for what they want, but Pinterest’s visual search and shoppable features mean they’ll find it when they see it - and dicsovering new things along the way. That could be your product or service.

📌 Boards & Collages are back in the spotlight...with new tools like spotlighted saved Pins and personalised trends, users aren’t just pinning for fun… they’re saving with intent to purchase.

📌 Trends last longer (and work differently) on Pinterest... up to 2x longer than other platforms. That means your content has a longer shelf life, giving you more visibility without the constant need to follow all the latest trends and hacks (skinny Insta reels I am looking at you!)

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💡 So what this means for you as a business owner?

If you’re a business owner or social media manager, this is a golden opportunity as we enter the golden quarter...

🦒 Show, don’t just tell >> Use beautiful product shots, lifestyle images, or client results to get discovered visually.

🦒 Tap into your ideal audience mindset >> They want authenticity and inspiration, not “salesy” content. Create Pins that help them imagine your product in their lives - or their friends and family as we enter the season of gifting.

🦒 Leverage longer-lasting trends >> Unlike TikTok or Instagram where trends are gone in days, Pinterest trends stick for months not minutes. One Pin could drive traffic (and sales) for years!

🦒 Make it shoppable >> Upload your product catalogue or link lead magnets directly so Pinners can take action straight away. Shopify x Pinterest integrate seamlessly!

REMEMBER

Pinterest isn’t about shouting into the abyss. It’s about getting your offers in front of people who are already searching for you and ready to act.

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Happy Pinning!

Fran 📌🦒

PS I’ll am opening up a handful of VIP 1:1 Power Hour sessions at a special Golden Quarter rate of only £99. These will be perfect if you want a personalised Pinterest action plan for your business

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